The Determinant Factors of Innovation Related with Customer Knowledge Management

Innovation can be broken down in stages (INNOVS) to increase the Competitive Advantage. When the Innovation improves the Knowledge Management in the firms based on the sense of information: for, from and about the customers, is called: Customer Knowledge Management (CKM). The aim of this study is to solve: Which are the determinant factors between INNOVS with CKM? A questionnaire was applied on 200 SME's from the software developer sector in Guadalajara (SDSG), México involving Multiple Regression Analysis by Stepwise method. The results pointed out in three remarkable variables and indicators from INNOVS-CKM proposed model

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Year of publication:	2015
Authors:	Mejía-Trejo, Juan ; Sanchez-Gutierrez, Jose
Publisher:	[S.l.] : SSRN
Subject:	Wissensmanagement \| Knowledge management \| Beziehungsmarketing \| Relationship marketing \| Innovation \| Kundenintegration \| Customer integration \| Innovationsmanagement \| Innovation management \| Wissenstransfer \| Knowledge transfer

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