The determinants of email receivers' disseminating behaviors on the internet
Hung-Chang Chiu; Yi-Ching Hsieh; Ya-Hui Kao; Monle Lee
| Year of publication: |
2007
|
|---|---|
| Authors: | Chiu, Hung-Chang ; Hsieh, Yi-Ching ; Kao, Ya-Hui ; Lee, Monle |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 524-534
|
| Subject: | E-Mail | E-mail | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614557