The determinants of online customer ratings: a combined domain ontology and topic text analytics approach
Year of publication: |
March 2017
|
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Authors: | Chen, Runyu ; Xu, Wei |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 17.2017, 1, p. 31-50
|
Subject: | Customer ratings | Big data | Text analytics | Aspect-oriented sentiment analysis | Customer value | E-commerce | Electronic Commerce | Data Mining | Data mining | Kundenwert | Beziehungsmarketing | Relationship marketing | Big Data | Online-Handel | Online retailing | Ontologie | Ontology | Konsumentenverhalten | Consumer behaviour |
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