The Devaluation Effect: Activating a Need Devalues Unrelated Objects
| Year of publication: |
2003
|
|---|---|
| Authors: | Brendi, C.Miguel ; Markman, Arthur B. ; Messner, Claude |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2003, 4, p. 463-473
|