The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications
| Year of publication: |
1998
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|---|---|
| Authors: | Mohr, Lois A. ; Eroglu, Dogan ; Scholder Ellen, Pam |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 32.1998, 1, p. 30-55
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