The Development and Validation of a Scale Measuring Consumer-Customer-Derived Generic Typology of Positioning Strategies
| Year of publication: |
2004
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|---|---|
| Authors: | Blankson, Charles ; Kalafatis, Stavros P. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 20.2004, 1-2, p. 5-44
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