The development and validity of new service development scale : using a balanced scorecard approach
Guoping Wu, Guofeng Gai and Ying Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Wu, Guoping ; Gai, Guofeng ; Wang, Ying |
| Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 2.2010, 2, p. 137-147
|
| Subject: | Dienstleistungsmanagement | Service management | Produktentwicklung | New product development | Balanced Scorecard | Balanced scorecard | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003971738