The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Year of publication: |
2013
|
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Authors: | Pérez, Andrea ; Martínez, Patricia ; Rodríguez del Bosque, Ignacio |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 22799382. - Vol. 7.2013, 3, p. 459-481
|
Subject: | Corporate Social Responsibility | Messung | Bank | Firmenimage | Kundenzufriedenheit | Stakeholder | Spanien |
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