The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China
Daniel Van Den Bulcke and Haiyan Zhang
| Year of publication: |
2001
|
|---|---|
| Authors: | Van den Bulcke, Daniel ; Zhang, Haiyan |
| Published in: |
Globalization, the multinational firm, and emerging economies. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0669-6. - 2001, p. 315-337
|
| Subject: | China | Joint Venture | Joint venture | Multinationales Unternehmen | Transnational corporation | Belgien | Belgium | Auslandsinvestition | Foreign investment | Wissen | Knowledge | Marketing | Belgisch | Belgian |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001861973