The development of post-project buyer-seller interaction in service-intensive projects
Ilkka Ojansivu; Kimmo Alajoutsijärvi; Jari Salo
| Year of publication: |
2013
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|---|---|
| Authors: | Ojansivu, Ilkka ; Alajoutsijärvi, Kimmo ; Salo, Jari |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1318-1327
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| Subject: | Business relationships | Interaction | Post-project stage | Service-intensive projects | Project marketing | Projektmanagement | Project management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227749