The difference of managerial approach in more or less design-oriented companies
Sanja Rocco, Aleksandra Selinšek
| Year of publication: |
2020
|
|---|---|
| Authors: | Rocco, Sanja ; Selinšek, Aleksandra |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 25.2020, 1, p. 193-213
|
| Subject: | design management | design orientation | market orientation | emerging markets | managerial approach | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Produktgestaltung | Product design | Führungskräfte | Managers | Management | Beziehungsmarketing | Relationship marketing |
freely available