The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model
Year of publication: |
2024
|
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Authors: | Khan Md. Raziuddin Taufique ; Sabbir, Md. Mahiuddin ; Quinton, Sarah ; Andaleeb, Syed Saad |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 4, p. 443-460
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Subject: | Customer behaviour | E-retail management | Hedonic attribute | Perceived enjoyment | Technology acceptance | Web-based retailing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Hedonischer Preisindex | Hedonic price index | Electronic Commerce | E-commerce |
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