The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Year of publication: |
2011
|
---|---|
Authors: | Sheinin, Daniel ; Varki, Sajeev ; Ashley, Christy |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 40.2011, 3 (1.10.), p. 5-19
|
Saved in:
Saved in favorites
Similar items by person
-
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel, (2011)
-
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A., (2011)
-
Scott, Shawn P., (2022)
- More ...