The difficulties in using a cost leadership strategy in emerging markets
Year of publication: |
2008
|
---|---|
Authors: | Baack, Daniel W. ; Boggs, David J. |
Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 3.2008, 2, p. 125-139
|
Subject: | Kosten | Costs | Kostenmanagement | Cost management | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies |
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