The digital transformation of business : towards the datafication of the relationship with customers
Cristina Fernández-Rovira, Jesús Álvarez Valdés, Gemma Molleví, Ruben Nicolas-Sans
| Year of publication: |
2021
|
|---|---|
| Authors: | Fernández-Rovira, Cristina ; Álvarez Valdés, Jesús ; Molleví, Gemma ; Nicolas-Sans, Ruben |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 162.2021, p. 1-12
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| Subject: | Artificial intelligence | Big data | Business | Digitalization | Marketing | Digitalisierung | Digitization | Künstliche Intelligenz | Big Data | Computerunterstützung | Computerized method | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120339 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665507