The dissatisfaction potential of satisfied customers : the qualitative satisfaction model
Year of publication: |
1997
|
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Authors: | Stauss, Bernd |
Other Persons: | Neuhaus, Patricia (contributor) |
Published in: |
Advances in services marketing. - Wiesbaden : Dt. Univ.-Verl. [u.a.], ISBN 3-8244-6508-6. - 1997, p. 111-131
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Theorie | Theory | Deutschland | Germany |
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