The Dominant Logic: Retrospective and Extension
| Year of publication: |
1995
|
|---|---|
| Authors: | Bettis, R.A. ; Prahalad, C.K. |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 16.1995, 1, p. 5-14
|