Extent: | XVI, 317 S |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. [287] - 295) and index |
ISBN: | 1-56720-415-5 |
Classification: | Marketing ; Neue elektronische Medien |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001599596