The double-edged sword : the positive and negative effects of swithcing costs on customer exit and revenge
Year of publication: |
2014
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Authors: | Haj-Salem, Narjes ; Chebat, Jean-Charles |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1106-1113
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Subject: | Switching costs | Inward and outward negative emotions | Loyalty | Revenge | Service failure and recovery | Appraisal Theory of Emotions | Emotion | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction |
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