The durable development of cultural tourism in Timisoara and its surrounding area: capitalizing on the existing assets and resources

The study focuses on some of the exiting assets and resources in the city of Timisoara and its surrounding area in order to identify various possibilities of developing cultural tourism. In this respect, we underline some definitions of cultural tourism and how they could be applied to the present case study. We also offer for consideration some clear examples of how authorities may capitalize on the existing resources so that foreign and Romanian tourists may be attracted to the studied area.