The dynamic effects of bundling as a product strategy

Timothy Derdenger; Vineet Kumar

Year of publication:	2011
Authors:	Derdenger, Timothy ; Kumar, Vineet
Publisher:	Cambridge, Mass. : Harvard Business School
Subject:	Leistungsbündel \| Bundling strategy \| Produktmanagement \| Product management \| Kundenwert \| Customer value \| Nachfrage \| Demand \| Dauerhafte Konsumgüter \| Durable goods

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