The dynamic impact of electronic word-of mouth on movie box office sales : based on innovation diffusion theory
Yiwen Yang, Chuxuan Liu, Li-Chen Cheng
| Year of publication: |
2023
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|---|---|
| Authors: | Yang, Yiwen ; Liu, Chuxuan ; Cheng, Li-Chen |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 6, p. 3384-3396
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| Subject: | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | 2018-2019 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3885 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014340951