The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Sung Ho Han, Bang Nguyen and Lyndon Simkin
| Year of publication: |
2016
|
|---|---|
| Authors: | Han, Sung Ho ; Bang, Nguyen ; Simkin, Lyndon |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1348-1376
|
| Subject: | Brand reputation | Brand affect | Collectivism/individualism | Consumer's needs hierarchy | Dynamic models | Symbolic consumption | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Gastronomie | Restaurant industry | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2015-0144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011609075