The dynamics of television advertising with boundedly rational consumers
Year of publication: |
2006-09
|
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Authors: | Gomes, Orlando |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Television advertising | Networks’ profit maximization | Heterogeneous viewers | Ad addressability | Bounded rationality | Nonlinear dynamics |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M37 - Advertising |
Source: |
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