The E-Commerce Book : Building the E-Empire.

New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.

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Year of publication:	2000 ; 2nd ed.
Authors:	Ellis, Juanita
Publisher:	Burlington : Elsevier Science & Technology
Subject:	Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	1 Online-Ressource (263 pages)
Series:	Communications, Networking and Multimedia Communications, Networking and Multimedia Ser
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Market Predictions; Defining Vision; Traditional Business Vision vs. E-Vision; Business Model Basics; Chapter 2. Know Your Customers; Know Where to Start; Who Is on the Web?; Speaking the Global Language; Access Issues; Targeting the Best Shoppers; Chapter 3. Marketing and Branding; Know What You're Up Against; Plan for Acquisition Costs; Search Engines and Directories; Advertising Banners; Online Classified Advertisements; Message Boards; E-Mail Newsletters Links on Other Web SitesNewsgroups; Discussion Lists; Traditional Media; Press Releases; Just Give It Away!; Branding for Success; Marketing and Advertising Agencies; Chapter 4. First Impressions May Be Everlasting; Focus on Essentials; Easy Is Everything: Use Wide, Consistent Site Design; Present Interior and Exterior Links Well; Reliability Counts; Tackle Your Overall Look; Use Graphics and Layouts Well; Keep Text Readable; Make Fonts Enhance a Site, Not Detract from It; Make Your Pages Easy to Skim and Revisit; Make Your Visitors Feel Confident Use Your Resources: Professional Design AgenciesRevisit Your Vision Statement and Goals; Chapter 5. Keep Your Customers; Service with a Smile; Quality, Service, Cleanliness; The Customer Is Always Right; Thank You, Please Come Again; An Ounce of Prevention; Be Neighborly: Chat and Discuss with Your Customers; Would You Like Fries with That?; Keep Your Hands above the Table; Personalize for Better Service; Customers Now Control the Relationship; Chapter 6. Fulfillment Channels That Work; Why Does Fulfillment Seem So Difficult Today?; Know Your Customers' Expectations Know Your Shipping OptionsTackle Other E-Fulfillment Issues; Engage New Technology; Find E-Fulfillment Solutions; E-Fulfillment Supply-Chain Management; Plan for Spikes; Chapter 7. Choose Your Payment Systems; Payment System Categories; Credit Cards: Web Leaders in Payment Systems; Enable Electronic Payments; Ensure Online Transaction Security; Additional Security: The Secure Sockets Layer; Help Customers Trust You; Chapter 8. Know Your Infrastructure; Overview of Components; Content Management; Network Architecture; Chapter 9. Selecting the Right Commerce Package; Determining Your Needs Evaluate Vendor SolutionsEase of Modifications and Extensions; Scalability; Partners; Customer Base; A Final Reminder before You Buy; Chapter 10. Secure Your Investment: Security Threats and Solutions; Network Threats; Security Policies and Procedures; Separating Your Net from the Net: Firewalls and Proxy Servers; Encryption; Authentication and Access Control; Viruses; Chapter 11. Get Ready for Wireless!; From E-Commerce to M-Commerce; The Devices... Now, Then, and in the Future; Wireless Portals; Who Are the Players? Carriers vs. Internet Service Providers; What Will Happen? Wireless Internet Convergence: Merging Technologies
ISBN:	978-0-08-051880-0 ; 0-12-421161-5 ; 978-0-12-421161-2
Source:	ECONIS - Online Catalogue of the ZBW

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