The e-mode of brand positioning : the need for an online positioning interface
S. Ramesh Kumar
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, S. Ramesh |
| Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 112-125
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778175