The economic relevance of chief marketing officers in firms' top management teams
Year of publication: |
2013
|
---|---|
Authors: | Abernathy, John ; Kubick, Tom ; Masli, Adi |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 11.2013, 12, p. 555-568
|
Subject: | Chief Marketing Officer | Top Management Team | Shareholder Wealth | Performance Attribution Analysis | Führungskräfte | Managers | Arbeitsgruppe | Team | Unternehmenserfolg | Firm performance | Marketing |
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