The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Abdul Waheed, Jianhua Yang
| Year of publication: |
October-December 2017
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| Authors: | Waheed, Abdul ; Yang, Jianhua |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 13.2017, 4, p. 76-89
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| Subject: | Business-to-Consumer | Email Marketing (EM) | Exploratory Information Seeking (EIS) Behavior | Islamic Republic of Pakistan | Mobile Marketing (MM) | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Informationsverhalten | Information behaviour | Pakistan | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | E-Mail | E-mail |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2017100105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780919