The effect of a Halal label and label size on purchasing intent for non-Muslim consumers
Widya Satya Nugraha, Dennis Chen, Shang-Ho Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Nugraha, Widya Satya ; Chen, Dennis ; Yang, Shang-Ho |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
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| Subject: | Consumer preference | Halal label | Label size | Purchasing intent | Religion | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Umweltzeichen | Eco-label | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Islam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169623