The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Thomas Kramer; Caglar Irmak; Lauren G. Block; Veronika Ilyuk
| Year of publication: |
2012
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|---|---|
| Authors: | Kramer, Thomas ; Irmak, Caglar ; Block, Lauren G. ; Ilyuk, Veronika |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 517-529
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| Subject: | Arzneimittel | Pharmaceuticals | Gesundheitsrisiko | Health risk | Verantwortung | Responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009579995