The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Year of publication: |
2010
|
---|---|
Authors: | Micu, Camelia Codruta ; Ghosh Chowdhury, Tilottama |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 4, p. 621-642
|
Subject: | Ältere Menschen | Elderly people | Zeit | Time | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | USA | United States |
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