The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Camelia Codruta Micu; Tilottama G. Chowdhury
| Year of publication: |
2010
|
|---|---|
| Authors: | Micu, Camelia Codruta ; Ghosh Chowdhury, Tilottama |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 4, p. 621-642
|
| Subject: | Ältere Menschen | Elderly people | Zeit | Time | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668105