The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choongbeom Choi, Anna S. Mattila, and Arun Upneja
| Year of publication: |
February 2018
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| Authors: | Choi, Choongbeom ; Mattila, Anna S. ; Upneja, Arun |
| Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 1, p. 6-14
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| Subject: | assortment pricing | preference uncertainty | health consciousness | field experiment | Konsumentenverhalten | Consumer behaviour | Experiment | Feldforschung | Field research | Sortiment | Retail assortment | Preismanagement | Pricing strategy | Gesundheit | Health | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965517730315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011925100