The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
| Year of publication: |
2012
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|---|---|
| Authors: | Sun, Jin ; Tat Keh, Hean ; Lee, Angela Y |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2012, 4, p. 831-847
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