The effect of background music on ad processing : a contingency explanation
James J. Kellaris, Anthony D. Cox and Dena Cox
| Year of publication: |
2007
|
|---|---|
| Authors: | Kellaris, James J. ; Cox, Anthony D. ; Cox, Dena |
| Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 210-229
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540649