The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude : A mediated moderation model
| Year of publication: |
2020
|
|---|---|
| Authors: | Zhang, Mengwei ; Li, Li ; Ye, Yujian ; Qin, Ke ; Zhong, Jianan |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 5 (08.06.), p. 523-536
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1835 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012272733