The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Zoyia Tanveer and Rab Nawaz Lodhi
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Tanveer, Zoyia ; Lodhi, Rab Nawaz |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 3, p. 43-54
|
| Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627192