The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Elvira Ismagilova, Emma Slade, Nripendra P. Rana, Yogesh K. Dwivedi
| Year of publication: |
2020
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|---|---|
| Authors: | Ismagilova, Elvira ; Slade, Emma ; Rana, Nripendra P. ; Dwivedi, Yogesh K. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
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| Subject: | Characteristics of source credibility | Consumer behaviour | Electronic word of mouth (eWOM) | Meta-analysis | Konsumentenverhalten | Virales Marketing | Viral marketing | Meta-Analyse | Glaubwürdigkeit | Credibility | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171978