The Effect of Common and Unique Features in Consumer Choice
| Year of publication: |
1996
|
|---|---|
| Authors: | Dhar, Ravi ; Sherman, Steven J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 3, p. 193-203
|