The effect of complementary and correlated cues on the processing of information from an advertisement
Deborah J. MacInnis
| Year of publication: |
1986
|
|---|---|
| Authors: | MacInnis, Deborah J. |
| Extent: | 3 Mikrofiches |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Pittsburgh, Ps., Univ., Diss., 1986 |
| Notes: | Mikrokopie e. Ms.: XII, 215 S. erschienen bei UMI Ann Arbor |
| Source: |
Persistent link: https://www.econbiz.de/10004143462