The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
Yuanqiong He and Kin Keung Lai
| Year of publication: |
2014
|
|---|---|
| Authors: | He, Yuanqiong ; Lai, Kin Keung |
| Published in: |
Total quality management & business excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 25.2014, 3, p. 249-263
|
| Subject: | corporate social responsibility | ethical responsibility | legal responsibility | functional image | symbolic image | brand loyalty | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246006