The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions
Seyyed Milad Shirvani, Negar Motamedi, Rahim Mohtaram
| Year of publication: |
2020
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|---|---|
| Authors: | Shirvani, Seyyed Milad ; Motamedi, Negar ; Mohtaram, Rahim |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 35.2020, 3, p. 363-377
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| Subject: | the country-of-origin image | brand awareness | perceived quality | brand association | brand loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Markentreue | Brand loyalty | Produktqualität | Product quality |
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