The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Sergio W. Carvalho; Sridhar Samu; Subramanian Sivaramakrishnan
| Year of publication: |
2011
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|---|---|
| Authors: | Carvalho, Sergio W. ; Samu, Sridhar ; Sivaramakrishnan, Subramanian |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 2, p. 135-150
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991170