The effect of CRM outsourcing on shareholder value : a contingency perspective
Kartik Kalaignanam; Tarun Kushwaha, Jan-Benedict E. M. Steenkamp; Kapil R. Tuli
| Year of publication: |
2013
|
|---|---|
| Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Steenkamp, Jan-Benedict E. M. ; Tuli, Kapil R. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 3, p. 748-769
|
| Subject: | Informationssystem | Information system | Outsourcing | Beziehungsmarketing | Relationship marketing | Shareholder Value | Shareholder value | Aktiengesellschaft | Listed company | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731233