The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame

Sunmee Choi; Anna S. Mattila; Heungsoo Park; Seongho Kang

Year of publication:	2009
Authors:	Choi, Sunmee ; Mattila, Anna S. ; Park, Heungsoo ; Kang, Seongho
Published in:	Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 16.2009, 2, p. 131-147
Subject:	Preismanagement \| Pricing strategy \| Unternehmensethik \| Business ethics \| Hotellerie \| Hotel industry

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