The effect of customer card programs: A comparative study in Singapore and The Netherlands
| Year of publication: |
2004
|
|---|---|
| Authors: | Noordhoff, Corine ; Pauwels, Pieter ; Odekerken-Schröder, Gaby |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 15.2004, 3-4, p. 351-364
|