The effect of different types of virtual influencers on consumers' emotional attachment
Ji Yan, Senmao Xia, Amanda Jiang, Zhibin Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Yan, Ji ; Xia, Senmao ; Jiang, Amanda ; Lin, Zhibin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114646, p. 1-21
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| Subject: | Influencer marketing | Emotional attachment | Virtual influencer | Social presence | Benefit seeking behaviour | Konsumentenverhalten | Consumer behaviour | Emotion | Social Web | Social web | Influencer | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552002