The effect of digital social responsibility on consumer behaviour in the mobile telecom industry
Alaa Alfadul, Zenah Mahmoud AlKubaisy
| Year of publication: |
2024
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|---|---|
| Authors: | Alfadul, Alaa ; AlKubaisy, Zenah Mahmoud |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 3, p. 13-26
|
| Subject: | brand preference | consumer loyalty | digital social responsibility | corporate social responsibility | purchase intent | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing |
freely available