The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison
| Year of publication: |
2002
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|---|---|
| Authors: | Mathwick, Charla ; Malhotra, Naresh K. ; Rigdon, Edward |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 78.2002, 1, p. 51-60
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