The effect of e-service quality on e-loyalty mediated by e-trust and brand image variables : a study on OVO E-Wallet application users in Malang City
Lusiana Pratiwi, Sunaryo, Mugiono
| Year of publication: |
2021
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|---|---|
| Authors: | Pratiwi, Lusiana ; Sunaryo, Sunaryo ; Mugiono |
| Subject: | brand image | e-loyalty | E-service quality | e-trust | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Stadtmarketing | City marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i6.1364 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659317